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Iceland lauches crazy loud tourism campaign

The clever marketers at Iceland's tourism board have noticed that people are needing to let off a bit of steam in the face of the COVID-19 pandemic.

That’s why in its latest campaign created by advertising agency M&C Saatchi in the UK, Iceland is marketing itself as a destination where you can do just that – inviting travellers to go there and scream, as loud as they like, into the country’s incredible vast wilderness.
“Looks like you’ve been through a lot. It looks like you need to let it out somewhere big, beautiful and open. It looks like you need Iceland,” the ad says.
The campaign video shows a series of frustrated and angry people in highly relatable lockdown situations and, as each lets out a scream, they’re immediately transported to Iceland (if only!).
The country welcomed back EU citizens in mid-June. However, for those who can’t get to Iceland physically, the ad invites people to record their screams and upload them for the nation’s tourism board to play in a remote location.
Check out the campaign in all its wackiness below:


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  • Home
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